Activation | Build-Out | Creative Development | Design | Fabrication | Mobile | Production | Strategy
Fernet-Branca brought BV on to create a nation-wide marketing campaign. By developing a multi-tiered event strategy ranging from national music festivals to smaller regional food & wine events, BV designed and fabricated a 20’x20’ (and a smaller 10’x10’) bar experience that brings to life the Italian legacy brand. Through a modern (and mobile) lens, the classic Fernet-Branca aesthetics are highlighted through branded artwork and a 3D printed sculpture of their logo. In addition to signature craft cocktails, guests also leave with Fernet-Branca leather-pressed coasters that are made on site. 12+ markets, 2019-2020.