The KC to California Road Trip had numerous ways to reach it's west coast audience with 3 levels of activation - From full scale LA Beer week set up, to branded outdoor events at accounts as well as the smaller scale vehicle placement/in store engagements.
Many Boulevard fans were in attendance at these activations as well as many curious beer drinkers - all responded well to the look and feel of the experience, with many patrons interacting with the games/activities in and around the VW.
When the VW was not posted at an event up and down the state, it got many the wave and catcall on the road. KC natives who spotted it were thrilled at the idea that their beloved Boulevard had made it's was out west and many unaware of the brand made inquires as to it's story and where to find it. It acted as a mobile billboard with a soul!
Till we hit the road again...