Levis copy.jpg

BV had the opportunity to conceptualize, produce, book and design an event for the relaunch of the coveted style of LEVI'S Orange Tab line, taking place on a ranch deep in the hills of Topanga Canyon. 

1971 was re-created through sight, sound and feel, as the natural amphitheater hosted some of the greatest rock 'n roll artists in all the land, playing tribute sets to their favorite bands of the "golden era" of music; the lineup included Dave Grohl and other members of the Foo Fighters playing The Rolling Stones, Johnathan Rice and Jenny Lewis covering the sweet sounds of Gram Parsons, local heroes Dawes paying homage to The Band and others. 

The epic and unforgettable experience was complete with period specific activities such as Flower Crown and Tie Dye stations, a 20x20 foot game of Twister, a full-functioning KLVC radio tower spinning classic selections, Zipper Magazine (full of entirely manufactured  content), period-specific partners (Jack Daniels and Schlitz) and an endless supply of feely-good vibes. 1,200 of LA's finest flooded the canyon to partake and press from all over the world were brought in to cover the inaugural LEVI'S festival, "Party in Your Pants!"


LA Times:


Monster Children: